The Art of Personal Branding: How to Tell the YOU Story and Gain New Customers

If you want someone to hire you or your company, you need to be able to tell your story: who you are, what your plan is, and what defines you. There are key points to address at each point in the story in order to gain customers. Whether you’re the boss or on your own, you are constantly interviewing and telling your story.

This session is for you if you’re thinking about working for equity, starting a business, or going out on your own.

Key learning points:

• How to gain customers by telling your story
• How to identify who your customer is (and is not)
• How to identify the keys to telling your story well

I’ll also give you two tactics to help you on your way, but you should bring your questions so you can get the answers you seek!

Note: This presentation is an extremely condensed version of the workshop "How to Attract Opportunities to You"

About the Presenter

Liz Fraley, founder of Single-Sourcing Solutions, has worked in both high-tech and government sectors, developing and delivering technical design and strategy of authoring and publishing solutions as a Single-Source/XML Architect/Programmer. Specializing in practical development and deployment, she advocates designing architectures that directly improve organizational efficiency, productivity, and interoperability. She’s the founder of TC Camp, the unconference for content creators, consumers, and the people who support them. If you ask her, she’ll say she’s a gardener who’s happiest when those around her are flourishing.

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Presented at

• TC Dojo, February 2018
• STC InterChange, October 2017
• STC Conduit, April 2017
• STC Spectrum, March 2017
• AMWA webinar, November 2016
• Lavacon, Las Vegas, October 2016

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