The Art of Personal Branding: How to Tell the YOU Story and Gain New Customers

If you want someone to hire you or your company, you need to be able to tell your story: who you are, what your plan is, and what defines you. There are key points to address at each point in the story in order to gain customers. Whether you’re the boss or on your own, you are constantly interviewing and telling your story.

This session is for you if you’re thinking about working for equity, starting a business, or going out on your own.

Key learning points:

  • How to gain customers by telling your story
  • How to identify who your customer is (and is not)
  • How to identify the keys to telling your story well

I’ll also give you two tactics to help you on your way, but you should bring your questions so you can get the answers you seek!

Presented at:

  • Lavacon, Las Vegas, October 2016
  • STC Twin Cities, September 2016
  • AMWA webinar, November 2016

View the slides

Editing the Work of Non-Native English Speakers [On-Line Event]

As content ninjas in a global environment, editors often get asked to improve content created by non-native English speakers. While it can be challenging to edit this type of content, knowing the common mistakes can help you be more efficient and effective. In this presentation, we will discuss the common mistakes and how to work more effectively with these authors.

Continue reading “Editing the Work of Non-Native English Speakers [On-Line Event]”

How to use root-cause analysis to promote information supply chain methodologies [On-line Event]

If your documentation process is implicated in a customer quality incident (CQI), Congratulations! You have the platform needed to shine a light on the problems you’ve been escalating for years.

In this presentation, Seth Park will argue that errors in documentation are actually symptoms of underlying data flow issues. If you don’t get involved in root-cause analysis, you’ll end up being asked for more reviews and checklists when you really need a more effective method for transferring data amongst teams. Continue reading “How to use root-cause analysis to promote information supply chain methodologies [On-line Event]”