Archive for LavaCon

Transforming content strategies to Component Content Management.

Webinar

“Transforming content strategies to Component Content Management.”

Presented by:

Liz Fraley, Single-Sourcing Solutions

15 November 2011

Members of Single-Sourcing Solutions
Advisory Line service have access the
slides, and transcript on the member site.

 Lavacon 2011 CCMS

Abstract:

Is your content ready to meet the biggest challenge? Are you able to provide your customers with detailed information designed specifically for them and in the media they choose? Can you do this on demand?

If not, then join us as we talk about how you can transform your existing content strategies to a component based content strategy. It isn’t just content you need to think of, but the components of content.

Creating a strategy at this level allows for a great deal more fluidity in providing dynamic information across the entire enterprise. You can establish the infrastructure to be able to provide customized output based on user preference or media demand such as the social media sites. There is a significant ROI you can capture, especially in terms of customer service.

About Single-Sourcing Solutions

Single-Sourcing Solutions (www.single-sourcing.com) is an elite PTC partner specializing in Arbortext and Mathcad products. With over a decade’s experience with the Arbortext toolset and in the practical development and deployment of mission-critical, custom XML development, Single-Sourcing Solutions has the expertise required for successful dynamic information delivery. We are very active in the global Arbortext community and related information development communities.

Our corporate sites…

 

The presentation transcript is available to members of the Advisory Line.

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December 22, 2011 · Filed under LavaCon, Presentations

Discovering the Hidden Treasure of Dynamic Product Information

Conference

Presentation
“Discovering the Hidden Treasure of Dynamic Product Information”

Presented by:
Liz Fraley, Single-Sourcing Solutions, Inc.

Presented at:
LavaCon 2010
September 29-October 2, 2010

Members can access the transcript
on the member site.

 Lavacon

Abstract:

Regardless of size or the number of years that a company has been in business, all companies have one thing in common: they all have information. Information about their products and services is necessary to communicate with both existing and potential customers.

This necessity is often overlooked as a method of establishing strategic advantage. Product information is added at the end of the development process, sometimes at the last minute. The team charged with the responsibility to design, develop, and deliver the content is usually tucked away in some under-funded, under-utilized department even though the need for dynamic information has grown substantially.

Consumers place a high value on information whether you do or not. It is their first glimpse at your company and reveals a lot about the value the company places on their customers. They are far more likely to research information on their own than to simply listen to what they are told. They form their opinions based on their research of your product information. Your product information is the key influencer for future decisions.

Are you prepared? Is your product information ready for Web 3.0?

The information about your products or services should be at the front of the line leading the way for increased market share. In order to do this, the value of the information needs to be recognized by the top level executives.

How do you get the information development out of the company basement and into the C-Suite of your organization? Unless you can expose the hidden treasure of dynamic product information for your company, any request for change will fall on deaf ears. You need to create opportunities for exposure to the top executive decision makers and influencers. We may know that improvement in dynamic product information drives revenue, but do they get that message in the C-Suite?

After this presentation, you will be able to show those in the C-Suite how a transformative adoption in product information can differentiate your company in the market place and provide breakthrough results in driving shareholder value.

About the Presenter:

Before founding Single-Sourcing Solutions, Liz worked in both high-tech and government sectors, developing and delivering technical  design and strategy of authoring and publishing solutions as a  Single-Source/XML Architect/Programmer. For over a decade, she has  architected and implemented the single-sourcing systems for government  and high tech companies. Specializing in practical development and deployment, she is a strong advocate of designing architectures that  directly improve organizational efficiency, productivity, and  interoperability.

She presents regularly at industry and vendor conferences and is very  active in the software engineering user communities: SF Bay ACM council  member, SF Bay Arbortext PTC/User group charter member, and host of  both a blog and a podcast that focus on strategies, skills, and  resources for the user community.

She holds degrees in Computer Science and English from the University  of College Park and a Masters in English from the University of  Southern Mississippi.

Here’s where to find her online:

About Single-Sourcing Solutions

Single-Sourcing Solutions (www.single-sourcing.com) is an elite PTC partner specializing in Arbortext and Mathcad products. With over a decade’s experience with the Arbortext toolset and in the practical development and deployment of mission-critical, custom XML development, Single-Sourcing Solutions has the expertise required for successful dynamic information delivery. We are very active in the global Arbortext community and related information development communities.

Our corporate sites…

Discover the Hidden Treasure in You Product Information
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September 3, 2010 · Filed under LavaCon