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Lightning Talk: Do Not Sell Yourself Short

Presentation

“Don’t Sell Yourself Short”

Presented by::
Liz Fraley, Single-Sourcing Solutions

Watch the video: Lightning Talk at STC Annual Conference, May 2011

As always, members and customers of Single-Sourcing
Solutions will be able to access the video, slides, and transcript here.

 Reuse That!

Abstract:

Did you know there is a new renaissance on the horizon? We are thrilled to see, more and more, a new enthusiasm about content creation to publication. We are all familiar with the words “content reuse” and “xml authoring” and “single-source” and “topic based authoring”. But all this talk is now coming from outside the walls of traditional tech pubs. It is starting to get a great deal of attention from the more creatively focused departments of Sales and, more notably, Marketing.

Now is the time for us to break down the walls that once divided the teams that create content. But how do you do that? Don’t sell yourself short! Those of you who have built your profession around the technology of creation and delivery have gained a great deal of insight. This expertise makes you a valuable resource for those seeking to adopt practices that are now like second nature to you.

About Lightning Talks

Lightning talks are presentations that are highly focused. The format for this presentation was 20 slides in 5 minutes, auto advancing at timed intervals.

Other lightning talks at the 2011 STC Summit

About Single-Sourcing Solutions

Single-Sourcing Solutions (www.single-sourcing.com) is an elite PTC partner specializing in Arbortext and Mathcad products. With over a decade’s experience with the Arbortext toolset and in the practical development and deployment of mission-critical, custom XML development, Single-Sourcing Solutions has the expertise required for successful dynamic information delivery. We are very active in the global Arbortext community and related information development communities.

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Lightning Talk: Do Not Sell Yourself Short [ 6:20 ] Play Now | Play in Popup | Download
Lightning Talk: Do Not Sell Yourself Short [ 6:20 ] Play Now | Play in Popup | Download
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June 24, 2011 · Filed under Papers, STC, Uncategorized

Beyond Theory: Making Single-Sourcing Actually Work

Presentation
“Beyond Theory: Making Single-Sourcing Actually Work”

Presented by:

Liz Fraley, Single-Sourcing Solutions, Inc.

Presented at:

Association for Computing Machinery’s (ACM) Special Interest Group for Design of Communication Conference 2003 (SIGDOC 2003)

Abstract:

In this paper, I discuss how we made single-sourcing work at Juniper Networks. This is a practical discussion of issues, problems, and successes.

This paper provides a case study in single-sourcing, examining how the Technical Publications group at Juniper Networks has been implementing single-sourcing.

In the past three years, there has been much theory about single-sourcing, but not enough practice. The literature is full of information about single sourcing from a theoretical perspective. So, this paper is more about what isn’t covered in the literature than what is.

For example, it’s not about how to choose a tool or evaluate a product, how to code XML, how to get cost savings through single-sourcing, how to write modularly, or how to structure your documentation.

And it isn’t about amazing product features, the Juniper Document Definition, the Juniper-specific applications that we developed.

Most importantly, this paper is not a set of generalized rules for making single-sourcing work. It is one long a concrete example because, in the end, that is what the developer of a single-sourcing system needs to see. And interestingly enough, it’s what the users of that single-sourcing system need to see, too.


Beyond Theory: Making Single-Sourcing Actually Work –

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October 30, 2003 · Filed under ACM SIGDOC, Papers, Presentations