Webinar “Under-the-hood multimedia publishing” Presented by: Jean Kaplansky, PTC Online: 26 October 2010 10 am – 11 am PST

Register to view the recording.

Abstract:

If you are like most companies, you want to stand out in the crowd. You want your company image to make an impact and be remembered.  You want your customers to be able to find the information they need, when they want it.

What you need to do is take your content to the Monster Garage and transform that old dusty PDF into tricked out Digital Media complete with interactive capabilities.

Join us for this FREE 1 hour web session where Jean Kaplansky of PTC will take you for an “under the hood” peak at Arbortext Digital Media Publisher. She will show us how to wrench the nuts-and-bolts of your product information and create output your consumers will savor and your competitors will envy.

So put on your shop coat ‘cause we are going to

• Go under the hood – for a tour of Digital Media Publisher and Digital Media Consumer
• Give it a new paint job – Making the DMC look and feel all yours with a Custom Frameset
• Soup up your Searches – Configuring and Customizing end user Search functionality for the ultimate searching experience
• Trick out your Dashboard – Giving users a way to interact with Digital Media Publisher content via basic web UI controls

If you don’t have time to join us, sign up anyway to receive your free recording.

About our Speaker

Jean Kaplansky first started in the Arbortext world of XML way back in 1995.  In her current role with PTC, she is responsible for providing solution architecture consulting and application development for PTC Arbortext-based document authoring/editing/publishing solutions. She teaches customers how to really trick out their content design and delivery.

She holds a Bachelor’s degree from the University of Michigan (Go Wolverines), and a CompTIA CDIA certification. She lives and works amongst a menagerie of cats, dogs, and musicians in the New York Adirondack Region.

Jean has a great sense of humor and it is easy to see that she is not only very knowledgeable in the field, but that she has a passion for what she does.  She is the type of person who likes to tinker under the hood and push the barriers. She lives out on the bleeding edge of the XML world.

• Blog: http://wildxml.blogspot.com/
• LinkedIn Profile: http://www.linkedin.com/in/wildxml

About Single-Sourcing Solutions

Single-Sourcing Solutions (www.single-sourcing.com) is an elite PTC partner specializing in Arbortext and Mathcad products. With over a decade’s experience with the Arbortext toolset and in the practical development and deployment of mission-critical, custom XML development, Single-Sourcing Solutions has the expertise required for successful dynamic information delivery. We are very active in the global Arbortext community and related information development communities.

Conference Presentation “Discovering the Hidden Treasure of Dynamic Product Information” Presented by: Liz Fraley, Single-Sourcing Solutions, Inc. Presented at: LavaCon 2010 September 29-October 2, 2010 Members can access the transcript on the member site.

Abstract:

Regardless of size or the number of years that a company has been in business, all companies have one thing in common: they all have information. Information about their products and services is necessary to communicate with both existing and potential customers.

This necessity is often overlooked as a method of establishing strategic advantage. Product information is added at the end of the development process, sometimes at the last minute. The team charged with the responsibility to design, develop, and deliver the content is usually tucked away in some under-funded, under-utilized department even though the need for dynamic information has grown substantially.

Consumers place a high value on information whether you do or not. It is their first glimpse at your company and reveals a lot about the value the company places on their customers. They are far more likely to research information on their own than to simply listen to what they are told. They form their opinions based on their research of your product information. Your product information is the key influencer for future decisions.

Are you prepared? Is your product information ready for Web 3.0?

The information about your products or services should be at the front of the line leading the way for increased market share. In order to do this, the value of the information needs to be recognized by the top level executives.

How do you get the information development out of the company basement and into the C-Suite of your organization? Unless you can expose the hidden treasure of dynamic product information for your company, any request for change will fall on deaf ears. You need to create opportunities for exposure to the top executive decision makers and influencers. We may know that improvement in dynamic product information drives revenue, but do they get that message in the C-Suite?

After this presentation, you will be able to show those in the C-Suite how a transformative adoption in product information can differentiate your company in the market place and provide breakthrough results in driving shareholder value.

About the Presenter:

Before founding Single-Sourcing Solutions, Liz worked in both high-tech and government sectors, developing and delivering technical  design and strategy of authoring and publishing solutions as a  Single-Source/XML Architect/Programmer. For over a decade, she has  architected and implemented the single-sourcing systems for government  and high tech companies. Specializing in practical development and deployment, she is a strong advocate of designing architectures that  directly improve organizational efficiency, productivity, and  interoperability.

She presents regularly at industry and vendor conferences and is very  active in the software engineering user communities: SF Bay ACM council  member, SF Bay Arbortext PTC/User group charter member, and host of  both a blog and a podcast that focus on strategies, skills, and  resources for the user community.

She holds degrees in Computer Science and English from the University  of College Park and a Masters in English from the University of  Southern Mississippi.

Here’s where to find her online:

• Phone: +1 (408) 660-3219
• Email: liz.fraley@single-sourcing.com
• Community blogs: PlanetPTC, dita.xml.org, channelweb connect
• Twitter: @lizfraley
• Skype: lizfraley
• Facebook: http://www.facebook.com/#!/lizfraley
• Linkedin: http://www.linkedin.com/in/elizabethfraley
• Adepters Code Archive: http://adepters.org/index.php?title=User:Liz
• She is one of the advisors on the Advisory Line

About Single-Sourcing Solutions

Single-Sourcing Solutions (www.single-sourcing.com) is an elite PTC partner specializing in Arbortext and Mathcad products. With over a decade’s experience with the Arbortext toolset and in the practical development and deployment of mission-critical, custom XML development, Single-Sourcing Solutions has the expertise required for successful dynamic information delivery. We are very active in the global Arbortext community and related information development communities.

Our corporate sites…

• Website: http://www.single-sourcing.com
• Blog: http://blog.single-sourcing.com
• Podcast: http://podcast.single-sourcing.com or on iTunes here
• Facebook: http://www.facebook.com/pages/Single-Sourcing-Solutions/227425652781
• Twitter: @SingleSourcing
• SlideShare: http://www.slideshare.net/lizfraley
• DocStoc: http://www.docstoc.com/profile/lizfraley
• Flickr: http://www.flickr.com/photos/arbortext411/

Webinar “The ROI of XML ” Panel Discussion Moderated by: Dave Lorenzoni, Single-Sourcing Solutions Panelists: Charlotte Robidoux, HP Greg Johnson, Medtronic Todd Nowlan, Nortel Andy Pieper, Toro Presented online: 23 September 2010 Sign up to watch the video recording: http://podcast.single-sourcing.com/2010/09/webinar-roi-of-xml/ or read through the live twitter stream roundup. As always, members and customers of Single-Sourcing Solutions will be able to access the video, slides, and transcript here.

Abstract:

If you have information about your company’s product or services that needs to be delivered to customers, whether it’s in print or electronic form, chances are you have heard of XML.

Are you finding yourself in the position of having to explain to others:

• What’s all the big deal about XML?
• Why should I care?
• What’s in it for me?
• How is it going to save me time?
• How will I lower cost?

Then come and listen to our expert panel of industry leaders as they share with you a bit of their journey and what the true ROI is of XML. Experts from Hewlett-Packard, Medtronic, Nortel, and Toro.

No matter how large or small, how new or how old your company is or what technology or service your company provides XML can have significant returns for you in:

• Reuse content for faster delivery of information
• Separation of form and content (your writers can write rather than try to tweak with documents to get them to look right)
• Ability to deliver information in the language and format of choice
• Utilize resources more effectively to help you meet your deliverables/Do more with less/Improve time to market/Productivity

Who should attend?

• Business leaders who are interested in gaining a competitive edge by improving product information.
• Content creators who are trying to help their management understand the need for change.
• Executives with P&L responsibility who need to drive to a greater ROI.

No time to attend? Sign up anyway so you can access the recording later.

About our Panelists

Charlotte Robidoux, HP. Charlotte Robidoux, PhD, is a Content Strategy Manager at Hewlett-Packard Company (HP) and has over 17 years of experience in technical communication. At HP, she oversees the single sourcing strategy and implementation for the Enterprise Storage and Servers. Charlotte earned her PhD from the Catholic University of America in rhetoric and technical communication. She is the author of “Rhetorically Structured Content: Developing a Collaborative Single-Sourcing Curriculum” published in Technical Communication Quarterly, co-author of “Is There a Write Way to Collaborate?” published in Intercom, and co-author of “Streamline Your Path to Metadata” published in The Information Management & Architecture Framework (October 2009). She is co-editor of Collaborative Writing in Virtual Workplaces: Computer-Mediated Communication Technologies and Tools (2010).

Greg Johnson, Medtronic. Greg Johnson is a seasoned technical communicator who also—and very importantly—had been involved in implementing a single-sourcing solution at his previous company before implementing the single-sourcing solution at Medtronic. He was part of the original team that constructed Medtronic’s business case in 1994. He was integral in designing the single-sourcing system they continue to use today.

Andy Pieper, Toro. Andrew Pieper is Team Lead of the Instructional Communications Team for The Toro Company. He has been a technical writer for twenty years, the last thirteen at Toro. Andrew holds a bachelors degree in English and technical communications from Mankato State University. He has previously presented at both AUGI and PTC/USER conferences.

Todd Nowlan, Nortel. Todd Nowlan is currently IT Project Manager responsible for maintaining and supporting the documentation and training CMSs for a large telecom equipment provider. Todd has more than 16 years experience with the methods and toolsets associated with structured authoring, XML authoring, and content management. He has held various technical and management roles supporting small and large user communities, including experience developing XML business cases, deriving technical requirements, testing, and deploying processes and systems.

About Single-Sourcing Solutions

Single-Sourcing Solutions (www.single-sourcing.com) is an elite PTC partner specializing in Arbortext and Mathcad products. With over a decade’s experience with the Arbortext toolset and in the practical development and deployment of mission-critical, custom XML development, Single-Sourcing Solutions has the expertise required for successful dynamic information delivery. We are very active in the global Arbortext community and related information development communities.